Just two months back, I was staring at a blank screen (as any other day goes for me) wondering where the El Dorado of clients was. Where...

Today, a lot of people will be celebrating Dussehra in the country. It’s the celebration of Ram’s victory over Raavan, the ten headed...

I’ve been using the same mobile phone over three years now. In modern-speak, it’s a crime. Especially when people are switching to newer...

It’s a common misconception that writers are paid because they write. But nothing could be so farther from the truth. Take any type of...

Recently, I had to wake up to one of the worst feedbacks of my life ever. I’ve been writing for some years now and I have to say, this...

They’ve lied to you. Whoever told you that pain is a bad thing, has lied to you by default. From the moment you and I’ve been put in this...

I’m writing this after gobbling down two plates of biryani (cut me some slack, I ran a 5K this morning). My stomach’s more than full,...

This one element has what it takes to make a story great. It takes a story from ‘bleh’ to ‘woah’. Almost all great stories of the world...

If you haven’t been living under a rock, you must have probably had to answer this question at least once in your lifetime. With...

What you’re going to learn in the next 2 minutes is, hands down, one of the most powerful lessons in communication. With just this single...

If you’re in this page right now, I’m guessing you’re new to the world of advertising or copywriting. Because what I’m about to tell you...

Can you tell me one job in the whole wide world that doesn’t require even a single bit of creativity? Now if you find yourself belonging...

‘OMG this Sibi...what a pretentious douche!’ If that was your first thought reading the above title, I understand. Because you aren’t the...

Freedom is... Having a life outside work... Not having to do every single change the client fantasises about... Not getting briefed by...

If you’ve been wondering about upskilling yourself during this lockdown- congratulations! Many talk about it. But only a few do. And I...