It’s a common misconception that writers are paid because they write. But nothing could be so farther from the truth. Take any type of...

Recently, I had to wake up to one of the worst feedbacks of my life ever. I’ve been writing for some years now and I have to say, this...

They’ve lied to you. Whoever told you that pain is a bad thing, has lied to you by default. From the moment you and I’ve been put in this...

Disclaimer: I’m not a guru on masculinity. But I’m a guy. And guys know that honing one’s masculinity is a constantly evolving process,...

I’m writing this after gobbling down two plates of biryani (cut me some slack, I ran a 5K this morning). My stomach’s more than full,...

Today is unlike any other day for me. I woke up balls-cold (it’s raining in Coimbatore as I write this) and having nothing to do for the...

This one element has what it takes to make a story great. It takes a story from ‘bleh’ to ‘woah’. Almost all great stories of the world...

If you haven’t been living under a rock, you must have probably had to answer this question at least once in your lifetime. With...

Let’s admit it. Olympics is an occasion when we as a nation are truly united (in embarrassment). Despite our contingent bringing home a...

“If you start something, finish it.” “Never give up until you finish what you’ve begun.” “Don’t stop trying until you reach the end even...

My first real job as a writer was as a journalist for The New Indian Express. I was straight out of college and was basically an idiot...

What you’re going to learn in the next 2 minutes is, hands down, one of the most powerful lessons in communication. With just this single...

Before I began writing this blog, I had no idea what ‘sesquipedalian’ meant. I googled it. And before I explain to you what it actually...

If you’re in this page right now, I’m guessing you’re new to the world of advertising or copywriting. Because what I’m about to tell you...

Can you tell me one job in the whole wide world that doesn’t require even a single bit of creativity? Now if you find yourself belonging...

‘OMG this Sibi...what a pretentious douche!’ If that was your first thought reading the above title, I understand. Because you aren’t the...

Freedom is... Having a life outside work... Not having to do every single change the client fantasises about... Not getting briefed by...

If you’ve been wondering about upskilling yourself during this lockdown- congratulations! Many talk about it. But only a few do. And I...

Imagine you’re with this fine hot smoking lady on a date. She seems like she’s all into you until the moment you reference some dead...