Rant incoming.
I remember Tyler Durden.
I remember him telling that on a long enough timeline, everyone’s survival rate is zero.
Or something to that effect.
Movie, The Fight Club.
There’s also another scene where he’s having a fat bloke on his knees crying like a little girl. Tyler’s gun is on the fat guy’s forehead. Sweat’s trickling down. Tyler threatens (and I’m paraphrasing) - If you don’t follow your dreams of becoming a veterinarian I will find and shoot you.
Or something to that effect.
What a wonderful piece of writing.
Now.
I feel someone’s gun on my head too.
I look back to see who it is.
I see myself.
Good, a little scary but good.
The Most High has plans for me, you, the stray kitten in the alley and even every little seed that’s stuffed deep inside the earth yet to see the light of the sun.
This gives hope.
This calms my nerves.
This brings peace.
That whatever I will taste, experience, gain or lose has already been decreed by the best of planners.
Spiritual clarity > anything else for a man.
God willing, he provides me more wisdom and guidance.
On the professional side of things:
Even with AI, copywriting hasn’t changed at all. It's going to be the same in the year ahead as well.
However, it has made things a lot easier.
Helps cut time and improve quality.
Still can’t write the way I write, with my personality and peculiarity.
That’s a flex. For now.
I hope (and know) it will soon be able to do that.
What after that? I’m no industry giant. I’m a one man shop. But I’m guessing copywriters will become more ‘strategists’ and less ‘typists’.
If you are a decent copywriter who has read the greats and has strong fundamentals, this shouldn’t scare you. This should excite you.
Since the boom of AI, I’ve gotten more copywriting requests than ever.
That’s because you can smell stinky AI copy ten reels, twenty shorts and thirty landing pages away.
But I’m looking to stack up with more weapons during the upcoming business seasons.
Not just a copywriter anymore.
A full stack marketer. End to end funnel strategist. Conversion rate specialist. Professional napper. Of course with copy as the focus. Funny thing, you are already these things if you are a good copywriter anyways.
I’ve been able to quit a few addictions as well. (I know I’m jumping and juggling between topics here but I’m just letting my stream of consciousness take control, bear with me you good-looking, insanely beautiful, irresistibly charming good reader.)
Added a few - like regular prayers. You won’t believe it until you try it. Beats all the new age psychology and healing crap, especially if you’re dealing with unresolved, suppressed emotional energy in your system physical or mental.
Simplicity still remains a philosophy close to heart.
Minimalism. Bare-knuckle punches. Stripping everything down to the lowest possible unit. Life gets more beautiful. Gives more mindspace for all the other important stuff. I extend this towards life itself - the bed I sleep on, the clothes I own, the way I write, the way I allocate energy to how I listen and respond to people in conversations. It’s something I haven’t yet perfected. But hopefully, it gets better with time.
It also does make me a pain in the ass for others around me. But I give myself permission to be selfish.
I know I sound like I’m still caught up in a mess. But I’m loving it.
Wishing people a happy new year is an incredibly low IQ behaviour.
I won’t explain.
I believe you’re better than that.
But I guess this year will be 'faster' than the last year.
Should feel like someone's holding a gun to your head. That's it.
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