Barefoot fetish...

I’m human. I hate doing cardio. I used to run track at school. Won a few races here and there. But those were sprints. And sprints were kinda fun. The adrenaline at the starting lines. Running that 100m dash. It would seem like eternity. In those few short seconds, you’ll see everything in slow motion. Teachers, students cheering from the stadium sidelines, the spike thuds of the guy in the next lane dangerously coming closer to you, your own spike thuds, the man at the end of the finish line, the adrenaline, it was crazy. It was a short-timed effort, short-termed result, required less mind and more brute. 

Fast forward to now. I’m trying to beat distances. And the mindset around it is entirely different. And I never thought I wanted to do distances. I consider anything beyond your sprinting capacity to be ‘long distance’. And the only reason I even go beyond a few kilometers is because as a combat athlete you need cardio. I like to call it ‘fight fit’ cardio. Doing a 5k regular under or around 30 minutes, that’s good enough gas tank for your friendly sparring sessions at the gym I guess. But I’m drifting away. I’ll get to the point in the following paragraph. 

When I discovered barefoot running, it seemed exotic. Celebrities like Milind Soman or Bobby Philips were spearheading the movement in the country. It wasn’t until I read Christopher McDougall’s ‘Born to Run’, I was more intrigued to try barefoot running. Will people look at me running barefoot on the road and think I’m nuts? Will I step on something like a thorn or a pebble or a road-crossing snake during a late night run? Had all the weird and non-weird questions. 

But it all changed when I tried running barefoot the first time. It felt more natural than every other shoe that I’ve tried. The forefoot form was excellent, something that you won’t be able to do in heavily cushioned sport shoes. And I felt less impact on my knees. The impact traversed smoothly through my lower limbs, reached the toes and spread out onto the road. Indescribable joy. I really felt my calves, ankles and sinews and places in my legs that I never knew before working in perfect symphony. I can never really explain it. You get ‘connected’ with the road, you can feel the earth better. I know it might seem like it doesn’t make any sense. But it does. And since then, I’ve successfully managed to convert a friend as well into barefoot running and they love it too. I did this even when the general consensus around the idea I was sharing would be 'anti-market'.

And that’s the point I’m trying to tell you. Look how I had my doubts when I was trying something new and once I knew it worked, it was an organic process that I decided to tell about it to my friend and even to you, who’s reading this. 

When it comes to marketing a product or a service, yours has to be really good. No half-assery. Without a good product, if you used a good copywriter - you’re literally digging a grave for your product. Because a good ad will ruin a bad product’s performance in the market much faster. But if your product is good, you’ll have people who doubt and hate your product try it and try to convert others to use your product. Even a mediocre copy will help sell it better. 

Here's the cheap plug-in for my services you've been anticipating.

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Have you ever wondered why your video ad sucks while your competition is smashing you again and again in the market? Do you feel like a poor guy caught between Rikishi's ass cheeks when the competition suffocates your business gleefully? Are you okay with your tail between your legs every day as the competition chomp-chomp-chomps at your profits?

You want to increase your ROAS, revenue and profits starting next month?

Maybe, maybe, maybe, you need my help.

Give it a thought.

And I really hope you get a barefoot fetish too.